The Ultimate SEO Audit Checklist by SEJ

The Ultimate SEO Audit Checklist by SEJ at

The Ultimate SEO Audit Checklist by SEJ


EO marketers usually start audits the day after a new client signs or it’s a quarterly review. Why? Technical SEO matters. Technical audits define SEO. Whether you’re a freelancer, in-house, or an agency, your job really begins when you finish the audit. So, to help guide you through these, we created the ultimate SEO audit checklist. We collaborated with Brian Harnish to create this ebook, The Ultimate SEO Audit Checklist, to help determine the essential checkpoints in your SEO audits and guide you through certain areas of your site as they relate to search ranking factors. In partnership with Higher Visibility and Podium, we created this guide to eliminate the guesswork from SEO audits and help SEO pros tackle the task methodically.

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213 pages, published in 2019
This SEO audit checklist provides checkpoints in your auditing process that will help you better improve certain areas of your site as they relate to these ranking factors. Please note: This list is not intended to be the official list of ranking factors from Google. It is intended to pool together all potential SEO audit items that you may want to investigate if it’s an existing site.


If it has, this checklist will give you the tools and checks you need to get the site working again. If it has not, this checklist will help you identify where your site’s weakest links are (no pun intended). Other articles and graphics have talked about the 200 factors, but do you have methods and points of investigation to check? The goal of this checklist is to give you all of the applicable methods of checking and points of investigation to help take the hard work out of identifying each ranking factor. The bulk of each investigation factor is provided in the form of Screaming Frog audit checks, or using another audit tool or technique, with some paraphrased background information, also mentioned fully with a thorough walk- through of what you should check within each section. If you are looking for a comprehensive checklist of SEO audit items, it’s here.
Brian Harnish