Then you need to know what trends will matter most this year. While the technology we have access to has never been greater, the competition has also never been higher. Plus, there is no shortage of platforms where you could be investing your time. But in the end, it all comes back to your audience. Are you getting in front of them where they’re spending their time? Are you giving them what they want or need, at the right time? What matters to them? These are the questions we all need answers to – and these answers seemingly change every year. So I asked some really smart people for their thoughts on social media marketing in 2020. Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts.