If you are a business owner, to scale your services and expand your business, you probably realize that you cannot do everything yourself.
It also makes sense to use experts in your field whenever possible to optimize the results that your company can achieve.
If you are looking for Chester SEO services, it can be difficult to know who to choose, would you choose the cheapest one? Would you choose the one with the largest office? Would you go with the one with the biggest team? The best cute sales pitch?
When it comes to Search Engine optimisation (SEO) in Chester for your website, you really have many SEO companies and services in Chester to choose from. So, how do you choose? The cheapest SEO service? The SEO company with the largest office? The best SEO sales brochure?
Unlike Google Ads, SEO results are “organic” meaning you don’t pay per click.
Organic positioning is no longer limited to website ranking for individual keywords and is up-to-date. This is because 85% of people looking for your business don’t know you exist yet, and among the 15% they may be far from typing that keyword.
The way Google and other search engines work today is by personalising results, so if you can attract 85% of people who aren’t ready to buy to your website, you can influence them when they’re ready to buy.
We’ll start by reviewing your current site and estimating where improvements can be made. An experienced SEO team has a number of tools at their disposal to indicate your site’s current ranking, so can analyze your site’s current positioning and where you may miss important optimisation opportunities.
From our audit, we can then recommend a structured and informed ongoing SEO strategy to get your site visible in search results. Strategies will be modified and evolve based on results and algorithm changes to ensure that your business rankings are continually maintained and improved.
On-page SEO is all about anything that can be done on your website, while off-page is all that happens – you guessed it! – away from your website, to improve your website ranking.
On-page SEO doesn’t stop with keywords, we’ll also improve your website load speed, regularly create diverse and compelling content, optimize copy and images, link internally and ensure that your site is fully responsive on all devices.
Off-page link building is a popular way to improve your search performance. Our team approaches relevant and established sites to gain quality links, which will ultimately showcase your position as an expert in your field with search engines.
Our approach to SEO is strictly in accordance with Google guidelines. We use a variety of proven techniques to improve the optimisation of your site.
We monitor and analyze algorithm changes to make sure we are up to date and can proactively work to improve your website’s ranking in search engines as markets change and grow.
Our SEO audit also marks the start of continuous reporting for clients, so that we can track progress and adapt a strategy as needed.
We understand that optimizing your website can be a daunting process. Want to appear in Google so that your target audience can find you easily but where to start? To give you a head start, we’ve compiled our top 10 SEO tips that we think everyone should follow. If after reading you fancy a little more assistance, please don’t hesitate to contact us – we’ll be happy to provide a solution that fits your business and your budget.
Keyword research is one of the most valuable tasks you can complete when creating a website and it must be done well before the actual construction. Ask yourself “what would my potential customers search for to find my site?” and “Will my chosen keywords bring the type of customer I want to my site?” Make a list of 10 key phrases. This will help you focus on writing quality content that is relevant to your search.
Take your 10 key phrases and spend some time on the search engines to find out who you are competing with. How are they bringing traffic to your website? Do they have active social media accounts? Do they have an active blog or news page? If you want to qualify alongside them, you need to do as much as they do, if not more.
Google claimed that “content” is among its top three ranking factors! It is essential to stand out from the rest of the internet crowd with great articles that will direct people to your site, remember to include lots of keywords to help search engines find you, but make sure you do it constructively. But beware, overusing and tainted an article with keywords known as “excess keywords” and overtiming won’t do you any favors with Google and could actually penalize your site.
Internal linking is a key factor in your SEO strategy, it helps both the client and the search engines to navigate your site – make sure you anchor keywords as part of your strategy and link to other sites where relevant.
Page speed is a measure of how fast your page loads. This is especially important when you’re on the go, with more and more people using phones and tablets to browse the Internet while on the go, you need to make sure that potential customers are not left hanging. Make sure your site is responsive, optimize images, reduce calls to external files and improve server response times.
Meta tags provide search engines with a lot of important information about your web pages; they are very influential in the way search engines catalog your content and use that information to display it on SERPs. Make sure that the meta tags on each page are unique and use keywords where relevant.
Search engines need to know your page’s content hierarchy – you can do this by including some headlines and subtitles. H1 tags are one of the most powerful elements in your SEO strategy, they tell search engines which content is most important on your page, it should be big, strong and visible, and clearly describe the content of the rest of the page.
Make sure you handle any duplicate content on your site as it confuses search engines. If you have two pages with the same content, search engines won’t know which version of the webpage to rank for query results or which is more important, this will cause you to lose the ranking factor. Make sure you set up 301 redirects where relevant to tell search engines what to do, https to http, www to non-www pages. Whenever your site’s content is on multiple URLs, it should be canonized.
XML sitemaps are a useful tool for search engines to quickly crawl your site to see which pages are included on your site, including some that it may not have found. If you are adding pages regularly, be sure to keep it updated; if you have a large site with many pages, consider using a dynamic sitemap.
Backlinks are links that enter your website from external websites. Search engines consider them to be important because they represent a “pat on the back” from another site. All backlinks are not created equal, you will get an increase in ranking if they are from relevant, popular and reliable sites.
Just building a website, listing it, and waiting for it to appear in search engines just doesn’t happen.
Search engines use in-page optimisation to determine the most relevant content to display to the user. This means your website needs to use updated approaches to make your website visible.
The “rules of the game” are constantly changing. It is our job to do this on your behalf. Thanks to this, your company can enjoy excellent exposure on the Internet.
In striving to achieve great search rankings for your business, we always take into account the ranking factors on the page.
Google provides information to help you build a good website for your customers. It won’t give you any detailed insight into how the algorithms determine who comes in the rankings. So, to stay ahead of the competition, you need to rely on the best practice advice that has been shared.
We know that poor content, gaps in the quality of links pointing to your website, and invisible technical issues can hold your site up.
All these factors are going to have an impact on the ability of your website to rank on google. Often, once these are fixed, your website will rise to where people are guaranteed to see it – on the first page.
Local Search Engine Optimisation in Chester is an effective method of promoting your products and services to customers in your vicinity. Local search covers all of your company’s searches that involve “local intent” such as “SEO expert Near Me” or “Search Engine Optimisation in Chester”.
Your local SEO strategy should become part of your broader SEO strategy and will focus on content, directories, links that are geographically close and relevant to your business. This will help your business get into Google Package 3, this is the framed area that appears on the first page for any localized search, it includes 3 local business listings along with a map and includes useful information such as phone numbers, opening hours and reviews.
All of this information comes from your Google My Business entry. Here you can add all your company information, opening hours, products, reviews, social media links and the latest offers. Keeping your company data up to date and accurate with all the correct information is a great way to reach local customers.