This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicPurchase online
From the Back Cover:
Increase your web traffic with better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
Learn how to give your web site search appeal
Target behaviors and draw the customers you really want
Employ social media in your search engine marketing
Optimize your site specifically for Google®, MSN®, or Yahoo!®
Demystify the role of links and linking in search
Understand robots, spiders, and crawlers
Analyze your SEO efforts and see what works
Make use of SEO tools available online
Create a winning SEO plan
Read interviews with over a dozen SEO experts
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