Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content

Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content

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While content creation is necessary to any business’s marketing strategy, it does not entirely guarantee the best outcomes. For your content marketing efforts to be successful, you first need to establish your campaign’s goals and track its performance accordingly. But do you know what kinds of results you should be aiming for to begin with? Are you measuring the right things? Search Engine Journal’s ebook, Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content, tackles the key performance indicators you should use to measure your content marketing campaign’s performance. This comprehensive guide will help you know and understand:

  1. Why KPIs are essential in content marketing.
  2. The importance of aligning your content marketing goals and metrics.
  3. How to pick the right KPIs that truly matter to your business.
  4. And so much more!
Authored by the top digital marketing experts, our ebook can help you correctly gauge the effectiveness of your content marketing efforts in relation to your goals, ultimately enabling you to make informed business decisions.
  • In Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content, discover:
  • What Are Content KPIs & Why Do They Matter?
  • 15 Things to Consider Before Choosing Your Content KPIs
  • 13 Important SEO KPIs You Need to Know
  • 15 Critical Business/Conversion KPIs to Track
  • 13 Social Engagement KPIs That Matter
  • Top 10 User Engagement KPIs to Measure
  • Your Guide to Picking the Right KPIs for Content
  • How to Build a Content Marketing Workflow to Achieve Your KPIs
EXPERT AUTHORS INCLUDE: Benj Arriola, James Brockbank, Anna Lea Crowe, Rob Garner, Brian Harnish, Maddy Osman, Mark Traphagen, and Ashley Ward.

Download ebook PDF
158 pages, published in 2019

Chapter 1: What Are Content KPIs & Why Do They Matter? 4 / 158

Content key performance indicators (KPIs): they will make or break your content marketing efforts.

Why?

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom your content marketing (and SEO) efforts. When you consider or communicate incorrect key performance indicators, you also run into making decisions based on a result that may or may not be true. When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success. Let’s take a look at the most common content KPIs and what they can do to help you become a more successful online marketer. Key performance indicators for online marketing can fall into four categories:

SEO Metrics Business and Conversion Metrics Social Engagement Metrics User Engagement Metric

SEMRush, SEJ