Pay-per-click Books

Organic search optimization is a must-have for every business, but it is not the only marketing opportunity available at the SERP (search engine results page) and, importantly, not the one that user observes at first.

Paid search and, generally, paid-per-click advertising is the most straight, fast and predictable online ad. Learn its basics from books on PPC advertising available for free at SEOIan’s collection!